15 Jaw-Dropping Facts About Pablo Escobar Uncategorized From farmer’s son to cocaine dealer, Pablo Eimilio Escobar Gaviria became one of the most notorious drug lords in the world. Known as the “The King of Cocaine”, Escobar hit the cocaine lottery in the 1980s, making him one of the richest men in the world (and one of the richest gangsters of all time). But how did he go from humble beginnings to becoming an international kingpin? The new Netflix original crime drama series, Narcos, documents the incredible life of Pablo Escobar. Although the show is pretty realistic, here are some things they won’t tell you about the drug lord: 1. He was making $60 million a day! The Richest At the height of his reign, Escobar was making roughly $60 million per day (420 million each week). Escobar’s net worth peaked at $30 billion a year – this includes his $1-2 billion losses. At that time, Escobar was the 7th richest person in the entire world.